With over 40 years of combined experience in marketing, sales and business management in large and small organizations, we are entrepreneurs. At Impact! Marketing we understand your common business concerns: the balancing acts, the closet of hats, the cash flow dynamics, the stress, the joy and mostly, the just plain hard work involved in creating your own unique business success.  Our expertise is with small to medium sized companies, allowing us to provide personal involvement to create an individualized path to success that fits your budget.   Combined with our understanding of the market forces and the marketing options available, we equip you with powerful tools you can utilize on demand.

From start-up propositions to established, mature companies, we can add value to your plan by developing distinctive, relevant, effective and customized solutions based on your business's needs and performance.  We understand that your strategic visual needs vary from project to project and year to year.  Impact! Marketing has the experience, knowledge and flexibility to provide on-target solutions. We have the expertise and the tools to help your company transition to the web, expand Internet presence, and boost direct online revenues. Contact us at 561-745-3044 or via email at vm@impactmarketingus.com.

Varesha Mauney
With a BS and Graduate work in Business Administration and Marketing, Varesha Mauney started her career in Human Resources, first as a Recruiter of new talent for a Placement firm and then for over 7 years as a Human Resources Officer in Banking.  Her dual focus on effectively marketing employment opportunities while meeting senior management's business needs created rapid success.  Providing support through a corporate merger which created a $7B company stretching over seven states, she was tapped to join Corporate Operations in Pittsburgh, overseeing the Corporate College Relations Program, the Bank's year-round management trainee recruitment program for all its divisions and subsidiaries.

She met her husband, moved to Florida and began a new chapter in her career - running a start-up retail, training and vacation travel business in West Palm Beach.  As she recalls, "This was a time of tremendous growth for me personally, in which I learned the ropes of being a small business owner and all the hats required.  My personal skill with retail sales, phone sales, computer programs, the Internet, management and accounting operations all grew enormously in a short time, of necessity, and we rapidly earned a reputation in the industry as a quality provider with a unique niche.  What we were doing wasn't all new, but it was better than our competition, in the form of service levels, equipment used, amenities offered and quality of staff training and performance.  We exploited those differences and were rewarded by being named #3 operation in the US and in the top 10 in the World."

With the arrival of their two children, Varesha and her husband sold the business and she transformed her career again, going back into a consulting role.  Combining her ten years of entrepreneurial experience with ten years of corporate experience to help area businesses generate revenue through effective marketing, she has been able to create optimal marketing plans in support of clients' corporate and sales goals.  For examples of the results achieved, see the Portfolio page.

James Mauney
A consummate salesman, Jay Mauney internalized early on in his career the importance of effective salesmanship.  His cardinal rule: Ask for what you want.  His skill in building relationships with prospective customers, following through to the close, and providing public recognition of customers and vendors has always made him the "go-to man".  Taking a faltering retail business in his home state of North Carolina and turning it into a powerhouse retail facility was only step one on his path.  Breaking free of traditional expectations, he turned to a non-traditional career path which provided personal fulfillment first, as he engaged in making his avocation his vocation.  Bringing that non-traditional business to a Top 10 in the World status was one of the most rewarding achievements in his life. Following this accomplishment, he turned to building another hobby into a successful career in the auto racing industry, now the leading sport in viewership in the US. 

Over the last three years as Publicity Director for the Florida Region SCCA, he has persistently worked to move the Club forward to build participation, involve vendor support and communicate clearly with its membership, recognized publicly in 2007 with a National Award for Region Achievement.

Along the way, his entrepreneurial growth never took him far from one basic premise: Great businesses are flexible, attentive to the market and recognize that selling their product is their #1 priority, while the ultimate strength of an entrepreneur is the ability to stimulate sales.  He brings this outlook to the table on each project, working with each client to meet their stated goals while never leaving this main tenet behind.

Our design and production team is comprised of trusted vendors in the US and worldwide, offering a range of creative ideas, a diversity of cultural outlooks, and an understanding of global tendencies.  From original artwork to database programming, through our direction, collaboration, and guidance, you are served by a powerful team with a wide range of skills.   We are proud to use local provider NetLink Technologies since 2003 for hardware, server-side technologies and hosting support.

internet marketing - direct online distribution -  increased traditional marketing effectiveness - interactive relationships with customers - significantly increased direct online bookings - ecommerce - search engine marketing display advertising - online sponsorships - email marketing - website optimization - pay per click - traffic report utilization - print media - image development

MARKETING SERVICES & CONSULTING