The Why’s of Waxing Your Boat

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The Why’s of Waxing Your Boat

A good coat of wax goes a long way to keep scum, algae and other particulates from staining the hull. Thus, less cleaner is needed. You should Wax your boat twice a year or for regular washing use wax soaps, soaps that use leave a coat of wax after washing.There are going to be times that you might not want to put on an extra coat of wax, or it is simply not necessary. For spot cleaning, that does not require a water rinse, stick with a phosphate-free cleaner to wash the outside of the boat, and remove it with a sponge or mop. If you keep your boat in the water, use a spray wash that can be wiped off for spot cleaning and does not require a water rinse.

Cleaning with warm water and vinegar

Out of the hundreds of practical uses for vinegar, this one is great for us boaters. The stuff is amazing. Use it to clean the interior wood, ceiling panels and toilets, wash any mold that develops off the walls and on your ceiling. Clean chrome railings with apple cider vinegar on a soft cotton cloth, and a fresh cloth with a dab of baby oil will restore it to a bright shine. Not only is it environmentally friendly, but it works! For a homemade yacht or boat hull cleaner combine one part white vinegar and one part warm water. Add one part salt to this mixture, and use it to clean brass.

Want to keep your propeller to look shiny and new even after a whole season in the water?

Try painting your propeller with egg whites! When your boat is out of the water paint a coat of egg whites on the prop, let it dry and then repeat 3-5 more times.

The bilge area is definitely known for hiding dirt, sludge and oil residue.

Many “boat smells” can be traced to the bilge. A biodegradable bilge cleaner will allow you to get the bottom of the boat clean, but you still may have to get your hands dirty. These specific cleaners will break down oil, gas, grease and sludge, while cleaning and deodorizing the area. They will not affect metals, plastics or paint, so are very safe to use. You can probably get to those hidden compartments by putting the sprayer on a fan setting and shooting into the limber holes. Keep the bow high and the plug out. Use a wet dry vacuum to get the dirty water out so it doesn’t pump overboard.


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The Benefits of Advertising in a Magazine

The number one benefit of advertising in a IMPACT MARKETING magazine is exposure, plain and simple! However, in order to have a purposeful campaign in your marketing efforts, there are certain factors that need to be considered. The most sizable task in your marketing efforts are; understanding who your targeted audience is, how to engage that consumer market, and finding which platforms will bring a better return on investment. A great medium to cover all of these components is a regularly circulated magazine advertising.

It is important for small and mid-sized businesses (SMB) to get the right exposure. By advertising in magazines within your industry, you are almost guaranteed to reach your targeted audience. Magazines have historically been popular for delivering information by covering a range of topics and Interest related to a particular subject. This targets consumer interest while keeping readers engaged with a variety of content. What makes this platform unique is that relevant advertisement is included as part of the magazine’s content, making advertising less interruptive. Consumers trust and believe magazine advertising more than advertising in other media and have come to accept advertising in magazines as valuable content. This means that unlike other media such as TV, newspapers and the internet, advertisement is actually appreciated.

In addition, multiple studies show marketing in magazines improves advertising ROI (return on investment). Magazines tend to have large list of subscribers and loyal readerships built on trust and repetition; .The average monthly magazine accumulates, more or less, 60% of its audience within a month’s time, and the average weekly magazine accumulates nearly 80% of its audience in two weeks.You can see magazines piled up in just about every lobby and waiting room. Consumers refer to magazines multiple times—even saving them—giving advertisers the opportunity for multiple exposures. This greatly increases brand awareness and moves readers to action, leading to more web searches and word of mouth marketing. Again, this is because readers tend to have a more favorable opinion about the advertiser in response to magazine ads. When you place an ad in a target-specific magazine, you are marketing directly to a specific target audience.by simply placing the ad you’ve zeroed in on a market niche that is probably already interested in the type of product or service you’re offering. Although ad space prices may vary, magazines have proven their popularity and credibility, for both consumers and businesses.


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DIY Boat Cleaning Tip

Here at IMPACT MARKETING we love our boats! Whether it’s to get us to our favorite fishing spots or take us to exotic water destinations. Whether you’re in a sailboat, fishing boat, cruiser or ski boat means something different to each boat owner. However, there is a common thread that binds us together as boaters, the experience of freedom that boat ownership brings. It’s a lot of stress-relieving, marine -loving fun. Boat maintenance on the other hand, not so much, but it still has to be done. As a proud boat owner, you do want to keep your prized watercraft in spiffy condition, right?

Caring for and cleaning your boat not only adds value to your purchase by protection and restoration, but can also stop the spread of invasive species which is believed to cause damage to marine life.Here are a few boat cleaning tips that are cheap, simple and environment friendly.